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Infrared Heat Lamp
Skip itSoft demand (-37.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$82.24avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great460.13avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.1%return rate — above 5% kills the launch gate
Price range
Okay$8.36–$260.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$129K$129K/yr · 107K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.1%90-day search growth — must beat 0% to launch