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Infrared Body Wrap
Worth a lookShows a thin review moat (271 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great271.36avg incumbent reviews — the moat a new listing must climb
Avg price
Great$74.42avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$30.48–$130.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$370K$370K/yr · 182K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Okay+0.7%90-day search growth — must beat 0% to launch