42
Infrared Blanket with Red Light Therapy
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Review moat
Great194.69avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+24.6%90-day search growth — must beat 0% to launch
Returns
Bad5.3%return rate — above 5% kills the launch gate
Avg price
Bad$381.26avg listing price — sweet spot $15–$100
Market size
Bad$25K$25K/yr · 30K searches
Price range
Bad$39.03–$981.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale