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Infant Zyrtec
Worth a lookShows searches that convert (20.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.9M$2.9M/yr · 914K searches
Avg price
Great$15.24avg listing price — sweet spot $15–$100
Price range
Good$4.72–$29.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,884.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand