60
Individually Wrapped Spoons
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.61avg listing price — sweet spot $15–$100
Review moat
Great373.33avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good$5.85–$32.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Market size
Okay$143K$143K/yr · 67K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality