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Individual Mouthwash Packets
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.51avg listing price — sweet spot $15–$100
Price range
Good$7.90–$28.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,485.56avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$64K$64K/yr · 61K searches