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Im8 Supplement
Launch itA $2.2M/yr market growing +79.2% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible82.73avg incumbent reviews — the moat a new listing must climb
Market size
Incredible$2.2M$2.2M/yr · 397K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+79.2%90-day search growth — must beat 0% to launch
Avg price
Great$85.06avg listing price — sweet spot $15–$100
Price range
Great$33.91–$116.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand