56
Ice Machine Cleaner
Launch itA $2.6M/yr market growing +0.6% this quarter with returns at 0.5% — clears our launch bar.
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 1.2M searches
Avg price
Good$12.51avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$6.89–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,748avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf