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Ibuprofen Individual Packets
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$268K$268K/yr · 242K searches
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,575.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.70avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$2.04–$11.01cheapest to priciest tracked listing — scored on the share inside $15–$100