51
Hydrogel
Worth a lookShows low returns (1.2%), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$19.20avg listing price — sweet spot $15–$100
Price range
Great$6.00–$57.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$274K$274K/yr · 184K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,267.94avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf