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Hydrangea Root
Skip itSoft demand (-35.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great110.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.64avg listing price — sweet spot $15–$100
Price range
Great$8.56–$48.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$41K$41K/yr · 25K searches
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier