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Hurricane Preparedness Items
Launch itA $1.0M/yr market growing +94.1% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$23.74avg listing price — sweet spot $15–$100
Growth
Great+94.1%90-day search growth — must beat 0% to launch
Price range
Great$9.95–$46.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 697K searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad71,550.21avg incumbent reviews — the moat a new listing must climb