28
Hunting Dryer Sheets
Skip itSoft demand (-51.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible54.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good991.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.18avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$43K$43K/yr · 10K searches
Growth
Bad-51.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.39–$10.56cheapest to priciest tracked listing — scored on the share inside $15–$100