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Hoyer Lift
Worth a lookShows a $1.2M/yr market, but pricing outside the sweet spot ($745.75 avg) keeps it on the watch list.
Market size
Great$1.2M$1.2M/yr · 394K searches
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good536.06avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$9.76–$2466.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$745.75avg listing price — sweet spot $15–$100
Signals High Price