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51

Hotel Lobby Candle

Worth a look

Shows a sweet-spot price point ($58.98 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size 27Growth 45Conversion 33Competition 54Returns 83Price range 65Avg price 90Brand share 19Review moat 64Quality gap 75

Avg price

Great$58.98

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$14.85–$145.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good923.17

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+16.0%

90-day search growth — must beat 0% to launch

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$117K

$117K/yr · 75K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Reviews