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Homeopathic Kit
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Review moat
Great178.54avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$90.09avg listing price — sweet spot $15–$100
Price range
Okay$9.74–$204.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$154K$154K/yr · 75K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price