39
Hismith
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great173.94avg incumbent reviews — the moat a new listing must climb
Market size
Good$448K$448K/yr · 58K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$603.18avg listing price — sweet spot $15–$100
Price range
Bad$96.76–$1951.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price