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His Favorite Her Favorite Stickers
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible38.86avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+23.0%90-day search growth — must beat 0% to launch
Avg price
Okay$9.49avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$5.10–$16.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$25K$25K/yr · 43K searches