50
High Maintenance Laundry Detergent
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$39.87avg listing price — sweet spot $15–$100
Price range
Great$9.01–$74.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$479K$479K/yr · 96K searches
Review moat
Okay1,894.31avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand