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Heme Iron
Launch itA $884K/yr market growing +7.7% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$32.98avg listing price — sweet spot $15–$100
Price range
Great$13.80–$87.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$884K$884K/yr · 401K searches
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,068.44avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality