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Helichrysum Essential Oil
Launch itA $2.2M/yr market growing +59.3% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 1.1M searches
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.51avg listing price — sweet spot $15–$100
Price range
Great$9.05–$46.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+59.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,615.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf