50
Heel Wedge Inserts
Worth a lookShows beatable incumbent ratings (4.2★), but a small market ($40K/yr) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.13–$25.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good$12.35avg listing price — sweet spot $15–$100
Review moat
Okay2,137.9avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 69K searches