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Heel Lift
Worth a lookShows searches that convert (6.8% search→purchase), but a deep review moat (3,868 avg reviews) keeps it on the watch list.
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$7.22–$34.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$627K$627K/yr · 729K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.68avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,868.45avg incumbent reviews — the moat a new listing must climb