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Healthy Gut
Launch itA $1.7M/yr market growing +31.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Price range
Incredible$15.35–$35.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.25avg listing price — sweet spot $15–$100
Market size
Great$1.7M$1.7M/yr · 491K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+31.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,339.14avg incumbent reviews — the moat a new listing must climb
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand