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33

Hand Splint

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A small market ($41K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 34Conversion 20Competition 13Returns 44Price range 69Avg price 84Brand share 26Review moat 16Quality gap 68

Avg price

Great$18.43

avg listing price — sweet spot $15–$100

Price range

Good$9.19–$27.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Growth

Okay+7.3%

90-day search growth — must beat 0% to launch

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad21,119

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Market size

Bad$41K

$41K/yr · 138K searches

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