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Halloween Ziplock Bags
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+123.1%90-day search growth — must beat 0% to launch
Review moat
Great160.36avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.48avg listing price — sweet spot $15–$100
Price range
Bad$5.11–$17.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 85K searches