40
Gut Reset
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$29.61avg listing price — sweet spot $15–$100
Price range
Incredible$18.70–$57.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$86K$86K/yr · 52K searches
Review moat
Bad20,825.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand