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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 20Conversion 97Competition 18Returns 86Price range 68Avg price 82Brand share 7Review moat 23Quality gap 76

Conversion

Incredible15.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$17.67

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$9.33–$26.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$131K

$131K/yr · 48K searches

Review moat

Bad6,855.17

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.6%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

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