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Groomsmen Box
Skip itSoft demand (-10.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.24avg listing price — sweet spot $15–$100
Price range
Great$5.72–$64.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good539.55avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$85K$85K/yr · 187K searches
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand