54
Grill Screen
Worth a lookShows searches that convert (11.5% search→purchase), but a small market ($65K/yr) keeps it on the watch list.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$19.32avg listing price — sweet spot $15–$100
Review moat
Great471.53avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.43–$38.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$65K$65K/yr · 29K searches
Signals Low Review Barrier