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Green Wired Ribbon
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good584.13avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Good$5.64–$24.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Avg price
Okay$11.09avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$82K$82K/yr · 153K searches
Growth
Bad-44.4%90-day search growth — must beat 0% to launch