44
Green Straws
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Review moat
Good513.86avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$3.74–$19.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.85avg listing price — sweet spot $15–$100
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 78K searches