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Green Sponges
Launch itA $1.9M/yr market growing +13.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.9M$1.9M/yr · 898K searches
Avg price
Good$13.65avg listing price — sweet spot $15–$100
Price range
Good$2.48–$33.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,749.4avg incumbent reviews — the moat a new listing must climb