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Green Shot Glasses
Skip itSoft demand (-72.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great445.96avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.76avg listing price — sweet spot $15–$100
Price range
Okay$6.24–$19.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$19K$19K/yr · 30K searches
Growth
Bad-72.5%90-day search growth — must beat 0% to launch