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49

Green Plastic Silverware

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Soft demand (-36.4% this quarter) — this niche doesn't clear our bar today.

Market size 18Growth 7Conversion 80Competition 72Returns 50Price range 74Avg price 80Brand share 75Review moat 68Quality gap 28

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.16

avg listing price — sweet spot $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Price range

Good$6.84–$37.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good793.25

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$71K

$71K/yr · 51K searches

Growth

Bad-36.4%

90-day search growth — must beat 0% to launch

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