57
Green Gift Bags
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.78avg listing price — sweet spot $15–$100
Price range
Good$5.74–$37.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$601K$601K/yr · 455K searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,322.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality