45
Green Crinkle Paper
Skip itSoft demand (-21.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Good$12.56avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay$4.57–$24.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,573.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay$117K$117K/yr · 81K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.0%90-day search growth — must beat 0% to launch