45
Green Bows for Gift Wrapping
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Great488.5avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.93avg listing price — sweet spot $15–$100
Price range
Bad$4.82–$17.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Market size
Bad$16K$16K/yr · 31K searches
Signals No Dominant Brand