53
Green Bowls
Worth a lookShows low returns (0.7%), but soft demand (-31.4% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$21.64avg listing price — sweet spot $15–$100
Price range
Good$4.68–$43.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good606.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 102K searches
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand