60
Graduation Advent Calendar
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Incredible+144.8%90-day search growth — must beat 0% to launch
Review moat
Great128.15avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.40avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.59–$33.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Bad$0$0/yr · 34K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale