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Launch itA $1.0M/yr market growing +2.8% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$26.96avg listing price — sweet spot $15–$100
Price range
Great$10.00–$70.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 498K searches
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,973.76avg incumbent reviews — the moat a new listing must climb