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54

good belly

Worth a look

Shows low returns (0.0%), but soft demand (-15.8% this quarter) keeps it on the watch list.

Market size 28Growth 17Conversion 57Competition 83Returns 100Price range 64Avg price 87Brand share 39Review moat 63Quality gap 43

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$19.67

avg listing price — sweet spot $15–$100

Competition

Great32%

top-5 click share — an open shelf

Price range

Good$2.62–$135.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good972.84

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay$118K

$118K/yr · 123K searches

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

Trend