60
golf wrapping paper
Worth a lookShows searches that convert (12.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Review moat
Great163.88avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Growth
Good+58.9%90-day search growth — must beat 0% to launch
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.94avg listing price — sweet spot $15–$100
Market size
Okay$102K$102K/yr · 86K searches
Price range
Bad$6.23–$16.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier