49
golf napkins
Skip itSoft demand (-25.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great205.49avg incumbent reviews — the moat a new listing must climb
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$4.33–$31.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.55avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 75K searches
Growth
Bad-25.1%90-day search growth — must beat 0% to launch