47
gold tissue paper
Skip itPrices mostly outside the sweet spot ($4.80–$10.04) — this niche doesn't clear our bar today.
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good1,062.06avg incumbent reviews — the moat a new listing must climb
Market size
Good$412K$412K/yr · 277K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.98avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.80–$10.04cheapest to priciest tracked listing — scored on the share inside $15–$100