50
gold spoons
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Good$5.74–$30.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.10avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Okay1,529.42avg incumbent reviews — the moat a new listing must climb
Market size
Okay$123K$123K/yr · 172K searches
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality