46
Gold Ribbon 2 Inch
Skip itPrices mostly outside the sweet spot ($6.17–$16.08) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,050.14avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$68K$68K/yr · 56K searches
Price range
Bad$6.17–$16.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand