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gold plastic silverware
Launch itA $1.9M/yr market growing +2.9% this quarter with returns at 3.1% — clears our launch bar.
Avg price
Incredible$23.38avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 1.4M searches
Price range
Great$10.58–$43.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,224.41avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality