57
gold forks
Launch itA $1.1M/yr market growing +22.5% this quarter with returns at 3.0% — clears our launch bar.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.92avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 587K searches
Price range
Good$7.40–$32.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,320.48avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality