57
gold dessert plates
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$21.53avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$5.38–$63.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,061.03avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Market size
Okay$135K$135K/yr · 129K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand